Fresh new look for Morco
Maintaining our passionate, innovative and genuine approach to our business, in 2017 we decided it was time to refresh and rebuild our company brand. Our business has evolved over the years and we thought it was fitting to introduce a new brand identity which matched our innovative approach to fresh produce.
Working alongside brand and design consultant Sean Fanning (Fly the Flag), we re-imagined our iconic Morco ‘apple’ logo and implemented a contemporary brand identity system.
The rebrand was officially launched to the Executive team and Sales Managers in September 2017, at the National Annual Conference. In February 2018 our first Morco vehicle was updated with the new brand and new business apparel was printed for the Morco Fresh team.
The brand rollout continues across our new website, social media and marketing communications.
Look out for the new Morco brand on the road as we update our fleet!